Overview
What it does
Mautic is an open-source marketing automation platform for organizing contacts and building campaigns around segments, forms, and contact activity. Teams can use it to coordinate email follow-up and maintain workflows they control on their own infrastructure.
The software is free to self-host. Budget separately for hosting, email delivery, maintenance, and operational support. It fits teams that can manage a deployment and want control over how campaigns run.
Use cases
Best for
Teams with technical support for self-hosted marketing
Contact segmentation and onboarding email sequences
Organizations that want control over campaign infrastructure
Pros
- Control over deployment and customization
- Flexible campaign branching
- No core software subscription for self-hosting
Considerations
- Requires installation, updates, and monitoring
- Email delivery infrastructure has separate costs
- Scheduled jobs must be configured and maintained